There's been lots of movement in Camp Polaroid this year, what with the appointment of Lady Gaga as creative director of the brand. Now we're finally seeing some new kit to go along with the Paparazzi popstar in the shape of the Polaroid 300 Instant Analogue camera.
A modern touch-up of the classic Polaroid idea, the camera allows you to develop pocket-sized snaps as soon as you've taken the picture.
New features include an auto-flash and manual exposure compensation, with the photos themselves printing out onto 2.1 x 3.4-inch film with the iconic white border affect.
However, there's a high-price to pay for what is essentially ancient technology. £79.99 will grab you the camera, while a batch of 10 Polaroid 300 instant film will set you back a difficult-to-justify £12.99.
If you still can't resist the camera's retro charms however, you'll be able to pick one up from Firebox at the beginning of May.