It’s been less than two weeks since Nokia announced that its Ovi Maps Naviagtion app was available for free, but it’s already been downloaded 1.4 million times, breaking the million mark by the end of last week.
The app dropped its subscription based form on January 21st, offering spoken turn-by-turn directions and previously exclusive premium content such as Lonely Planet guides.
“We’re averaging a download a second, 24 hours a day,” said Anssi Vanjoki, Executive Vice President, Nokia. “When we announced free walk & drive navigation we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted.”
The app was downloaded mostly on the 5800 XpressMusic, N97 mini, N97, 5230 and E72 handsets.
1.4 million is a massive number, but it’s not exactly a revelation, really. We all love something for nothing, right, and especially when that something is pretty darn good.