Two million tracks are currently available through the DRM-free library with Vodafone claiming it will grow to 6 million in 2010.
In December 2009 over 100,000 customers signed up to one of a range of music services offered across Europe with Vodafone claiming growth fuelled by the monthly 10-track MP3 bundles as well as from the unlimited access, all you can eat subscription services.
Prices start at €3 a month for all you can eat access to Vodafone’s digital music library when bundled with data tariffs while customers will typically get 10 tracks per month for around €5. MP3 files bought in bundles can be played on a wide range of computers and digital music players.
However, Vodafone faces tough competition in this increasingly crowded digital music download market. Yesterday HP and Omnifone announced a partnership to bring a digital music service to desktops and laptops for £8.99 a month.