MP3, you better watch yer back. MusicDNA is the new music file-format in town, and it’s here to take your crown.
Or at least that’s what developer Dagfinn Bach hopes. His new file type can contain complete artist packages that include videos, pictures, merchandising links and access to official band blog and Twitter feeds. And, of course, music too.
“We can deliver a file that is extremely searchable and can carry up to 32GB of extra information in the file itself,” Bach explained. “And it will be dynamically updatable so that every time the user is connected, his file will be updated.”
Tons of labels have already signed up to get involved with the new format, including Beggars Group, which owns Rough Trade (The Strokes, Mystery Jets), 4AD (The Big Pink, TV On The Radio), Matador Records (Sonic Youth) and XL Recordings (Vampire Weekend, MIA).
It’ll be interesting to see how this one shapes up against the iTunes LP format, which likewise groups together videos, songs and artwork. But to be honest, I still prefer to own something I can hold.