Insert your “Paparazzi” jokes here; Lady Gaga has been announced as the new creative director for Polaroid. No, seriously, this is for real.
It may be little more than an intellectual property these days, but the defunct brand sure has created some buzz with this new appointment.
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” the “Pokerface” singer said in a press release. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation — blending the iconic history of Polaroid and instant film with the digital era — and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to — as my father puts it — finally have a real job.”
Credit where credit is due though; reports of Lady Gaga knocking about CES and getting hands-on with new gear have been knocking about all week, and she’s already put her name to an (admittedly underwhelming) set of earphones last year.
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