Online music services such as Spotify and Last.fm are rapidly picking up new listeners, new research has revealed.
Rajar, the radio audience measurement body, has seen figures for “personal radio” services hit 4.5 million users in the UK through November. Just a month earlier during October, those figures were closer to 2.9 million.
The research also showed that one third of the British public has now listened to music online at some point, weighing in at a healthy 17.4 million people overall.
It’s encouraging news for both the likes of Spotify and Last.fm, proving that more and more listeners are warming to the idea of digital, cloud-based music.
Last months Last.fm integration into Xbox Live saw one million new users sign up to the service.
By Gerald Lynch | December 11th, 2009