Imagine next time you put a search into Google and although you found lots of information from blogs and websites there was nothing at all from major newspapers like The Times, the Telegraph and The Sun?
Well that might well be a real scenario if Rupert Murdoch and Microsoft get their way, for as reported earlier the owners of the Bing search engine are attempting to woo publishers into an exclusive deal with the search engine which would leave Google out in the cold.
In theory it sounds like a winner. Microsoft, in Bing News, becomes the number one place for users to search for news, while media organisations get money from Microsoft for cataloguing their stories.
However before messrs Murdoch and Bullmer get carried away there are few things worth bearing in mind
1 It only works if most news organisations follow News International’s lead and dump Google
2 However even if every media organisation in the world moves to Bing you can bet your last quid that the BBC will still be delivering an excellent and comprehensive selection of stories to Google, which will probably be enough for most Brits.
3 People might still use Google anyhow. After all it will increasingly be incorporating live searches from the likes of Twitter, so maybe searchers won’t miss news and will stick with the search engine they love
4 Bing has a long way to catch up, According to Comscore, as quoted by Paid Content, Google has 87.5 percent of UK searches against Yahoo’s 4.3 percent and Bing’s mere 3.6 percent.
Anyhow what do you think? Would you move from Google to Bing to get the news? Tell us in the poll and in the comments sections.
By Ashley Norris | November 23rd, 2009