It isn't often these days that a major phone company manages to sneak out a new product without its image and spec being plastered all over the internet days before. So congrats to Nokia which today which unveiled a stunning new music handset, the X6, which took even the Finnish giants most seasoned observers by surprise.
The X6 is a cool little phone. The successor to the much derided 5800 XpressMusic Comes With Music handset is a real corker and is exactly the type of product the company should have used to debuts its music service.
It not only looks the dogs and boasts the now requisite 3.2inch touch screen, it also has 32 Gigabytes of storage on board, packs a five mega pixel camera and has 35 hours of music playing battery life. The phone also includes access to Nokia's Ovi - its equivalent of the iTunes app store - and is ready to sync with Facebook too via a Lifecasting with Ovi feature. This basically lets you publish your location and status updates directly to Facebook from the phone.
Overall this looks like a phone from a company that has found its mojo again.
What went wrong with Comes With Music?
The big question though is - is it too late for Nokia to save Comes With Music? In case you missed it/got confused by the concept and you truly aren't alone, Comes With Music is a system that gives the user access to over four million tracks for free. The user can download the tracks and then store them on the phone and on one PC. When the deal for the phone is over the tracks will still play on the phone and the PC, but nowhere else. The money for the tracks is included in the cost of the phone which, for handsets like the 5800, is a little on the high side.
However Comes With Music has so far been a bit of a disaster. By April Nokia had only grabbed 23,000 subscriptions in the UK, which, given the marketing budget and the expense of getting all those music companies on board, is a pathetic effort.
In my opinion Nokia made two huge mistakes when it launched Comes With Music. Firstly its advertising was awful. All those billboard ads were very confusing and in no way helped drive customers to what is actually not a bad service.
More importantly Nokia failed to realise that the only way it could get smart kids to buy into a new and innovative service is that it needed to deliver a ground breaking, uber cool, feature-packed handset - not the rather square and under specified 5800. Surely Nokia should have made an ultra desirable handset first, then got the early adopters raving about the service. This then would have given Comes With Music momentum.
The good news for Nokia, anyhow, is that the X6 is an infinitely better partner for Comes With Music than the 5800. It not only looks the part, but its 32 Gigabytes of storage means that people can store a lot of tunes on their phone. With the 5800 not only do you have to invest in expensive microSD memory stick to turn your phone into a MP3 player, but that card also puts a serious drain on battery power which will limit your web surfing and video watching.
Of course a desirable handset doesn't completely compensate for Comes With Music's number one weakness - the DRM that it is built on. At present you can keep any tracks you download, but only play them on the Comes With Music handset and on one PC. It all gets a bit too confusing if you have multiple PCs and music players.
Nevertheless good to see that Nokia has at least addressed one of the big issues surrounding its Comes With Music service. I think it may be too late for Comes With Music to make any impact in the US, but if Nokia can get the marketing right then maybe the service might generate some love for the company in Europe in the next year or so.
Nokia 5800 preview
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Why hasn't Comes With Music succeeded in the UK?
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LG GT505................................$340
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LG VIEWTY SMART GC900...................$311
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PRICE LIST:
Hercules DJ Console MK2 Dual Deck DJ Mixer …..$300
Hercules DJ Console RMX Controller....$320
Urei 1605 DJ Club Mixer……………$700
Urei 1601 Digital Scratch Mixer………$320
Vestax PMC-05PROIII DJ Mixer…..$500
Vestax PMC-500 DJ Mixer…….$1100
Vestax PMC-05PROSL DJ Mixer with Sampling…..$450
Vestax PMC-06 Pro A 2 Channel DJ Scratch Mixer……$300
Vestax VCI-100 Tabletop DJ MIDI Controller ……….$350
Vestax VCI-300 MIDI DJ CONTROLLER+SERATO…….$570
Vestax PMC-08Pro Professional Hybrid Digital Mixer…..$550
Vestax PMC-05PROSL DJ Mixer with Sampling…..$400
Korg ZERO4 Live Control Mixer ……..$600
Korg ZERO8 Live Control Console Mixer.$900
Korg KM-202 2-Channel KAOSS DJ Mixer……..$200
Numark CDX Direct-Drive CD Turntable……$500
Numark TTX Direct-Drive Turntable…………$300
Numark X2 Pro Hybrid Turntable And CD / MP3 Player…..$700
Numark DVD01 Dual DVD Player………$400
Numark 5000FX 12" 5-Channel Tabletop Mixer ….$400
Numark DXM09 Digital DJ Mixer…$350
Numark NS7 DJ Turntabel Controller………$900
Numark HDMIX Hd Mix Pro Dj Cd Mixer....$800
Numark AVM02 Audio/Video Mixer with Effects ……$700
Numark CM200USB 5-Channel 19" Rackmount DJ Mixer…….$300
Numark DXM06 2-Channel Digital Mixer….$350
Numark iDJ 2 DJ Console for the iPOD ………..$540
Numark NuVJ Video Mixer …………………$200
Numark Omni Control USB DJ Controller...$280
Numark CM100 Club Series DJ Mixer….$250
Denon DN-X500 Professional 19" Mixer …$250
Denon DN-X100 Professional 2-Channel DJ Mixer……$150
Denon DN-S5000 Tabletop DJ CD Player…$400
Denon DN-D9000 Dual Pro CD Player…..$700
Denon DJ Compact CD/USB Media Player and Controller…..$320
Denon DN-D4500 Dual CD/MP3 Player….$300
Denon DN-S3000 Table Top DJ CD Player Refurb……$200
Denon DN-S3500 Professional CD/MP3 Turntable…..$470
Denon DN-D6000 Dual CD MP3 Player Refurb……….$300
Denon DN-D6000 Dual CD MP3 Player……………….$400
Denon DN-HD2500 Hard Disk Media Player/Controller…$400
Denon DN-X900 Professional 19" Analog/Digital Mixer…..$350
2x CDJ-1000 MK3 + DJM-800 Mixer Package…….$1,700
Pioneer CMX-3000 Dual Rackmount CD Player……….$600
Pioneer DJM-400 Mixer …..$400
Pioneer DJM-800 Mixer……$700
Pioneer DJM-1000 Mixer….$1700
Pioneer DJM-5000 Mixer….$800
Pioneer DJM-600 mixer…..$500
Pioneer EFX-1000 Performance Effector Digital Effects Processor..$650
Pioneer DJM-500 mixer…..$450
Pioneer DJM-300 mixer….$350
Pioneer DJM-3000 mixer…$500
Pioneer DJM-707 mixer….$400
Pioneer DJM-700-S Mixer..$700
Pioneer DJM-909 mixer….$800
Pioneer EFX-500 mixer….$350
Pioneer CDJ-400 Turntable….$430
Pioneer CDJ-1000MK2…..$450
Pioneer CDJ-1000MK3…..$600
Pioneer CDJ-900 Professional Multi-Player…..$1000
Pioneer CDJ-2000 CD Turntable……$1400
Pioneer CDJ-200 Pro CD Player……$230
Pioneer DVJ-X1 DJ Video Player……..$1000
Pioneer SVM-1000 Pro Audio/Video DJ Mixer…..$2700
Pioneer CDJ-800MK2 Professional CD/MP3 Turntable…..$450
Pioneer DVJ-1000 Professional DVD Turntable….$1000
Mackie d.2 2-Channel DJ Mixer ……$300
PCDJ DAC-3 Digital Audio Controller……….$300
American Audio Q-Spand PRO 4-Channel DJ Mixer……$200
Sampler
Akai MPC1000 Music Production Center………………..$500
Akai MPC4000-Plus – 64 Voice Sampling Drum Machine………$1600
Akai MPC2500 Music Production Center…………..$1000
Akai MPC5000 Music Production Centre…………..$2480
Akai APC 40 Albeton Controller……………………..$1500
Akai MPC2000XL-MCD Production Station…………….$800
Akai MPC500 MIDI Production System/Sampler………$250
Allen & Heath Xone:92 Fader DJ Mixer………..$1000
Allen & Heath Xone:464 16 Input Pro Club DJ Mixer……$1100
Allen & Heath Xone 4D………..$1300
Allen and Heath XONE 2D Digital MIDI USB Controller DJ…..$400
Allen & Heath GL 4000 40ch.Mixer w/2 PSU……….$3700
Allen Heath GL 2400 32 ch console GL2400-32 mixer…..$1800
Allen Heath GL 2400 40 ch console GL2400-40 mixer……$2800
Allen & Heath Xone 2D Pro DJ MIDI Controller……….$470
Allen & Heath Xone2 464 and xone 2 Xone2…..$1200
Allen & Heath Xone2 Battle Mixer………$280
Allen & Heath Xone:62 Fader DJ Mixer…..$700
Rane MP 4 Rackmount DJ Mixer……$300
Rane MP44 DJ Club Mixer……………..$1000
Rane Empath Touring/Club Mixer……….$700
Rane MP 2016a 6-Channel Rotary Mixer…..$800
Rane SL 3- Scratch Live SL3 Serato.........$570
Rane TTM 57SL Performance Mixer with Serato Scratch……$700
Rane TTM 56 Performance Mixer……………….$500
Rane MP 4 Rackmount DJ Mixer……$300
Stanton M.505 12" Club Mixer with 5 InputChannels……$300
Stanton CM.205 CD / MP3 Player with Mixer …….$250
Behringer BCD2000 B-Control Deejay………$150
Behringer Refurbished VMX1000 Pro DJ Mixer ……..$200
Behringer DJX700 5-Channel Pro DJ Mixer ….$130
Roland SP-404 Portable Power Sampler with FX…..$250
Roland VK-8M Organ Sound Module…….$350
Roland SP-555 Creative Sampler Workstation……$200
Roland SonicCell 128-Voice Expandable Synth Module with Audio Interface……..$500
Roland PM-30 PM30 Drum Monitor 200 Watt ……$460
Roland Fantom-XR Sound Module……….$700
Edirol-Roland V4 Video Mixer with Effects……..$500
Edirol-Roland V8 8 Channel Video mixer with Effects…..$700
Roland V-Synth XT Synthesizer………………..$1600
Edirol LVS-800 8 Input Video Switcher………$2,900
Edirol V-440HD Multi-Format Video Mixer……$4,500
Yamaha MOTIF ES Rack Module………$500
Yamaha VL70-M Virtual Acoustic Tone Generator……$400
Yamaha Refurbished Motif ES Rack Module……..$300
Technics SL-1210MK2 Turntable………………….$250
Technics SL-1210M5G Pro Turntable……………..$350
Technics SL-DZ1200 Digital Turntable………..$500
Gemini CDT-05 Professional Hybrid CD/Turntable Combo……..$300
American Audio Velocity Professional Dual CD/MP3 Player……$400
Cortex dMIX-300 Digital Music Control Station………$300
B-52 Prodigy FX DJ Workstation…………….$650
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JBL PRX518S (18" Self Powered Subwoofer System)….$500
JBL PRX518S Self-Powered Subwoofer Pair….$1100
JBL 2 EON 515 EON515 Powered PA DJ Speaker Portable cost $1400
JBL PRX515 (15" 2 – Way Self-Powered Sound)….$1100
JBL PRX515 2-Way 15" Speaker Cabinet .$400
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