PaidContent UK has a great interview with Daniel Ek, the CEO of the so-good-it-makes-us-weep music streaming service Spotify. It’s very wide-ranging, but the most interesting bits cover Spotify’s plans for the future.
Ek discusses whether Spotify is viable as ad-funded alone – saying: “We launched probably at the worst possible time in 70 years for advertising.” He points out, though, that the service has A-list brands involved and average listening times per user are “over an hour per user per day”.
The other option is funding the service by pushing the site’s premium offering. Although Ek acknowledges that the vast majority of users aren’t paying, he says: “Rest assured, we haven’t really started doing the kind of features that we think will really drive adoption of becoming a paid user.”
What might those features be? Ek discusses user-created radio stations, exclusive interviews and cross-platform interoperability. On that last note, he’s talking about mobile service – the area where Spotify could finally drop the axe on the iPod.
But, like Apple, he wants to do it right: “The success of Spotify is based on its simplicity – we won’t do another mobile thing where it works (only) so-so – we’re going to do it where it’s simple, easy and just works.” He also promises plenty of upgrades for the desktop client in the meantime.
There’s more discussion of Spotify’s plans for launching in the States and Ek’s take on the Pirate Bay court case in the interview – go check it out. Then come back here and let us know in the comments what features would make you pay for a Premium subscription.