The full, bewildering explanation of that headline is as follows. A 1997 documentary entitled Area 51: Alien Interview featured the sketch reproduced below, which some people on the internet on a slow news day like today, have taken to be a representation of the Xbox 360 logo (inset).
The sketch portrays the supposed events of November 4, 1697, when the people of Hamburg saw "two glowing wheels" in the sky and, presumably, got a bit annoyed because they were hoping to get a Wii for Christmas not an Xbox 360.
We don't believe this to be a true version of events. The Xbox 360 logo was actually dreamed up in a series of laboured meetings in a Seattle marketing office some time during the winter of 2004, then focus-grouped down into its current inoffensively-bland form the following spring.
(It was actually designed by poncy agency JDK which may or may not be staffed by UFO-obsessed conspiracy theorists)
(Via Kotaku)
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Hm. Maybe Xerox got the same idea:
http://www.underconsideration.com/brandnew/archives/xerox_the_very_very_very_shiny.php