Not only is Sky spending heavily on advertising at present, hoping to improve upon its recent increase in subscribers, but it could be about to bid a cool £450m for the broadband provider Tiscali.
If Sky's take-over of Tiscali, with around 1.2m broadband subscribers, is successful it would put its broadband business into third place, behind BT and Virgin Media.
Other interested parties had included the Carphone Warehouse, Vodafone and BT, but Sky is now believed to be in exclusive talks with Tiscali.
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