Following the news the other week that some pensioners had been accused of downloading pirated games, Atari has abandoned its ‘sue-your-own-customers’ strategy, developed in conjunction with trigger-happy lawyers Davenport-Lyons.
Although the company maintains that it will “always retain and reserve the right to protect our intellectual property from illegal copying and piracy”, this is a positive step from a company realising that the only thing it’s actually getting out of the campaign of intimidation is bad press.
Will other companies follow? Codemasters is the biggest games publisher still associated with the troubled law firm. With any luck, it will wake up too, and realise that bringing legal action against its customers is far more trouble that it’s worth. There are many other options for making money with games.
I’m off to go buy some Atari games.