IFA 2008: Sony's super-thin 40" BRAVIA ZX1 LCD, with Wireless 1080 Media Receiver

And the floodgates are open! Sony’s first out of the gates with its IFA announcements, the first of which is this – the BRAVIA ZX1 LCD TV.

Boasting Wireless 1080 technology, which utilises a separate base station (AKA Media Receiver) to keep your lounge nice and tidy by letting you hide all your AV equipment out of sight and have the signals broadcast to the TV, Sony reckons the ZX1 is the world’s slimmest LCD – coming in at a mere 9.9mm at its thinnest point.

As well as calming your cable nightmare, the Media Receiver also has a built-in an MPEG4 AVC-HD2 tuner as well as DVB-T and DVB-C3 tuners, so you can bin a few old digital TV boxes too. Or eBay them to help cover the XZ1’s no-doubt astonishing cost. (Astonishing cost TBA).

For more IFA coverage live from the showfloor, click here.

(Via Sony)

Related posts: BRAVIA mobiles | BRAVIAs X and W 4500