Freeview has announced that its Freeview Playback service will now be called Freeview+. It's something Chris thought would be a better name back in 2006 when the service launched, because any DVR with the feature does for Freeview what Sky+ does for Sky, or V+ does for Virgin. According to Freeview's Director of Marketing Communications, Rob Farmer, there are already over a third of a million Freeview digital TV recorders in UK households, with the market growing 76% each year. Manufacturers include Humax, Goodmans, LG, Sony and Sharp and Tvonics.