techdigest.tv
80% of people trust "pretty" web sites - Tech Digest
When it comes to internet shopping, we're not worried about security certificates and the like - all we're really bothered about is a nice slick interface. A survey by shopping A-Team Paypoint.net found that having a simple, clean interface is enough to make 80% of people trust and feel happy with an online shop, with lots of white space and clean buttons...
Gary Cutlack