Joy Division was once a cool edgy band for cool edgy kids – and now it’s just a marketing tool for corporate America.
Yes, according to Wired, Microsoft is to release a Joy Division edition of its Zune MP3 player to coincide with the June 10th release of a DVD about the band. Can you hear that scratching sound? It’s Ian Curtis spinning in his grave.
The image here is an Engadget mock-up, but the finished player will actually feature Peter Saville’s iconic 1979 artwork for the band’s Unknown Pleasures album. Nothing more is known – except that it’s unlikely to be offered for sale in Manchester.
By Dave Walker | April 18th, 2008