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Nokia and Channel 4 teaming up to cross-promote brands and intellectual properties vis-a-vis capturing the critical youth demographic - Tech Digest
At least we think that's what's happening. A new TV show called "The Nokia Green Room" will appear on Channel 4 later this year, with the mobile company sponsoring the 30-minute live music show. The unique selling point that convinced executives on both sides of the table that this was a great idea? Putting cameras and microphones "backstage" so viewers...
Gary Cutlack