At least we think that’s what’s happening.
A new TV show called “The Nokia Green Room” will appear on Channel 4 next month, with the mobile company sponsoring the 30-minute live music showcase.
The unique selling point that convinced executives on both sides of the table that this was a great idea? Putting cameras and microphones “backstage” so viewers can see and hear the bands before they go on stage, giving the show a sort of reality TV feel as you get to see if the lead singer of Band A gets along with the drummer from Band B or not.
The clever user-driving part? Exclusive out-takes, clips and tracks from each show will also appear on Nokia’s Music Store, so the targeted youths can head off to the portal after the show to download themselves some related content.
The poor children are being manipulated by marketing, but will probably enjoy themselves.