Dr Dre - hip hop producer, ex-NWA man and now gadget producer with the Beats by Dr Dre headphones.
Yes, Andre is making his own kit, in conjunction with tech firm Monster. According to Monster, the headphones are 'unique and avant-garde' and offer a 'rich, deep bass'. But I prefer Dre's words..
“When I’m making a track I’m trying to capture the sound that makes me go ‘now THAT’s the shit! And I want that reaction from everybody who hears it. I spend a lot of time in the studio listening to my music through headphones…with Beats, people are finally going to hear it the way they should: the way I do.”
And if you feel you need to hear Dre's beats as intended, you can the headphones in March, priced at $400.
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