Stuart Dredge writes... I'm genuinely excited about Microsoft's plans for the Zune Social community, allowing Zune owners to subscribe to each other's dynamic playlists, and embed their latest listening in their blog or social networking profile. It's certainly more interesting than the Zune-to-Zune Wi-Fi track sharing that debuted in the first Zune, anyway. Zune Social would actually make me buy a Zune, if Microsoft was selling it officially over here in the UK. Note to Bill: sort this out soon, please. With the caveat that I'm not a Jobs-hating Microsoft fanboy (or, indeed, a Gates-stomping Apple nut), Zune Social has made me wonder why Apple hasn't done more in the area of music sharing - or at least communities around the music stored in our iPods and iTunes applications.