Us women are a fickle bunch, always harping on about womens' rights in advertising, whenever we see a semi-nekkid babe advertising a car, yet then getting all hot under the collar when the Diet Coke man rears his abs head on TV. However, I think a recent survey in the UK has hit the nail on the head - we're being overlooked in advertising by technology retailers.
One in three female internet users of the 750 surveyed by advertising mecca Saatchi & Saatchi feels that advertisements by tech companies overlook them, with most commenting that they don't feel as though they're the target audience for the product. 35% claim that they would spend more on electronics if retailers would tailor the adverts to members of both sexes. I guess that means Apple hiring the Diet Coke hunk for their new iPod Touch adverts?
Check out Shiny Shiny's poll results on this issue here. (via PC Pro)
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