Rich idiot buys INCOGNITO 2008 watch for £280,000 – without even seeing it

incognito-2008-watch.jpgThe recent ‘Only Watch’ auction in Monaco saw a one-off watch sell for an obscene amount of cash – and buyers weren’t even allowed to see it.

The ludicrously high-concept INCOGNITO 2008 watch was created by the House of DeWitt along with architect Jean-Michel Wilmotte, who have the balls to describe the project as “an exceptional horological creation and authentic machine of future time.”

That must mean it has a stopwatch and calculator. The watch, which isn’t even finished yet, is scheduled to be unveiled in January of 2008. They really are making a bit too much of a fuss about this whole thing.

Via (Born Rich, with the full, amazingly pretentious press release available here)

Related posts
Tokyoflash unveils the E35 Geomesh watch: just as crazycool as all the others
Aston Martin’s Jaeger LeCoultre watch/car key
Brando launches MP4 Watch II

By Gary Cutlack | September 25th, 2007





Gary CutlackRich idiot buys INCOGNITO 2008 watch for £280,000 – without even seeing it