June and July are typically good months for online purchases of electrical items such as MP3 players, digital cameras, and laptops, as people prepare for the summer holidays, but this year’s figures also seem to have been helped, unfortunately, by the widespread and severe flooding over the past few months.
Sales rose by 80% year-on-year, according to a study by the Interactive Media in Retail Group (IMRG), with some retailers claiming that people no longer used real stores to shop or compare items, but go online straight away to buy.
Jo Evans, IMRG’s managing director, said that the company “was surprised by the strength of July’s growth, so checked and rechecked the figures, then checked them again.
“This data is sound. It reveals the extent to which the retail sector is being transformed by frictionless e-commerce. Major brands are bringing on-stream the next generation of slick new internet retailing services, and consumers are flocking to use them.”