According to recent research by Digital UK, the independent body implementing the UK’s switch to digital TV, there are too many electrical retailers giving poor information about the digital switchover. Their research found that, while 69% of stores were using the 'digital tick' logo, only 32% could accurately explain it. 56% of stores couldn't explain what would happen to analogue recorders at switchover, while only 27% ran a postcode check on their customers' reception options.