On the face of it, that's the thinking behind Hasbro's decision to hook up with Creative for a range of MP3 players with protected downloads for tots under the Playskool banner. But the thinking is actually to protect against the parents from downloading tracks, then passing them on for use elsewhere. Because we're all desperate for illegal MP3s of 'Three Blind Mice' aren't we?
The new line of players will launch at the start of September.
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Should parents be more worried about what their kids are getting up to online?