Underperforming humourless wannabe-Barcelona midfielder Frank Lampard has got his own mobile TV channel. It’s called Frank TV, and is being launched by Orange as part of its drive to persuade more people to watch telly on their phones.
It includes Frank’s own video diaries filmed in the last two seasons at Stamford Bridge, Chelsea’s training ground and Frank’s house. There’s also guest interviews with his dad Frank Lampard Sr, Jamie Redknapp and, er, rugby player Lawrence Dallaglio. Oh, and you get to see Frank’s pets. Genius. At last a reason to watch mobile TV, eh?
“It’s been an exciting project to be part of. It’s not every day you get asked to launch your own dedicated TV channel,” says Lampard. I look forward to more footage of Frank pursing his cat-bum mouth in irritation when young tyros like Joey Barton suggest that maybe, just maybe, Lampard isn’t that great when playing for England.
(If you’re an enraged Chelsea fan blowing steam through your ears after reading this, why not check out our more Frank-friendly new Chelsea Pies blog…)