Yes, very funny. Very post-modern. But we’re glad it’s not our money backing this comedic vanity product.
The NOW watch is a joke. There doesn’t seem to be a hidden proper face, or even some digital numbers. It just says “NOW”. It’s more of a bracelet than a watch.
The makers no doubt think this is a very clever statement on the transient nature of modern culture, but we prefer to think of it as a very thin joke for monumentally stupid attention-seeking idiots to wear, then go on and on and on about.
We’d rather wear an electronic tag from the local parole office.
By Gary Cutlack | July 17th, 2007