The launch of Kate Moss’s fashion range at Topshop pushed traffic to its site to its highest level in the past year – with the clothes selling out in 12 hours.
According to Hitwise, the site ranked 2nd during its peak in the Apparel and Accessories category and number 138 overall. Visits to the site doubled in two days.
Interestingly, the second most popular site people visited after Topshop was eBay. No doubt as those that had snapped up the clothes looked to flog them for a profit or those that missed out tried to get their hands on some of the clobber.
A quick search shows over 3,000 items for sale – with the top items going for around £250.