The future of TV is online, apparently. Delivering the latest episodes via your broadband connection is the next big business model for studios and broadcasters, with you able to watch on your PC, or stream it to your telly. Apple is already working on this premise, while online firms like Joost have been signing deals to take advantage too.
Joox is another site offering streaming TV, but of the decidedly unofficial kind. It offers a host of shows, including 24, Desperate Housewives, Lost, and British stuff like Life On Mars too. All for free, and something tells me the original content owners aren’t getting paid when you watch it.
Based in Sweden, Joox uses the Divx web player plug-in, which took me a couple of minutes to download and install in Firefox on my Mac. From then on, you just pick a TV show, a season and an episode, and settle down in front of your screen with a cuppa to watch it.
Movies are also on there, albeit of the slightly hoary variety in the main (Police Academy 2, anyone? Thought not.). And there’s music videos, cartoons and other video content too. Heaven knows that the big broadcasters’ lawyers will make of it, but for now Joox offers a slick way to catch up on shows you’ve missed.