Well, if you can't shift a handset the first time round, you can always give it a makeover to appeal to the fashion market, as is the case with this Sony Ericsson K510i, featuring a Julien MacDonald design.
The handset itself is around a year old, featuring a 1.3 megapixel camera with digital zoom, Bluetooth and an MP3 player. Except this time it casts off the dull exterior, replacing it with something altogether more colourful.
"The print I decided to use for the SonyEricsson K51Oi was taken from my spring summer 07 collection," says Mr MacDonald. "The print was inspired by exotic flowers, Orchids in particular, so thought it would be perfect for the spring launch of this handset."
And if you also think it perfect, you can pick one up for £50 from your nearest Orange store.