It uses light instead of noise to get you out of bed. Not a sudden flash of light – you programme the Bodyclock to gradually brighten over your chosen timescale – anything from 15 to 90 minutes.
Once at maximum brightness, it’s pretty hard to ignore. Not the smallest alarm clock you’ll ever have at 10 inches x 7 inches, but it can double up as a bedside light, so it’s space-saving of sorts. Available now, it retails for £100.