Virgin Mobile has extended its partnership with ActiveMedia Technology and FlyTxt to develop its mobile ticketing strategy, enticing its mobile customers by giving away 300 free tickets to “The Automatic” sell-out concert this Sunday, 26th November, at the Carling Academy, Islington.
This mobile ticket giveaway follows the recent launch of Q Jump, a mobile loyalty campaign that enables Virgin Mobile customers to jump to the front of the queue using mobile ticketing technology.
This is an interesting experiment (by the way, if there’s any freebies left, Virgin Mobile customers can text the number of tickets they want to 26666 on a first-come-first-served basis – good luck!). It’s not exclusive mobile ticketing (like Nokia’s Guns n’ Roses gig) – more like a bolt-on to traditional ticketing – but if successful could lead to more virtual tickets being sent out in this way (though being free, results could be just a little biased).
Manchester City FC are also trying mobile ticketing, and it looks like a use of technology that will continue to grow.