The store covers 3,500 square feet, with the focal point being a central bar that runs the length of the store, which allows potential purchasers to try out “live” handsets – so you can snap away with one of the Cybershot or listen to a few tunes on the Walkman handsets. Which might be a good way of keeping warm and busy when the cold weather kicks in.
There’s also specially trained staff to talk you through the latest kit – and of course, you can buy it, along with accessories and cards for your handset, via a deal with Carphone Warehouse, which is running the store. Other stores in “key cities” are to follow.
By Dave Walker | November 27th, 2006