Pitch have today launched a new mobile entertainment community, funded entirely by advertising revenue and so free for its users. Features include instant messaging, photo and video upload and sharing, and an ‘exciting new online community’.
Yes, it all sounds very MySpace, and that’s exactly who they seem to be targeting. Pitch’s creators say that MySpace could lose its chance in the increasingly popular mobile space – a space that they’re keen to dominate.
The service gives users their own unique PitchTag, allows them to build their own mobile home page, and gives them an inbox for sending and receiving messages. They can take part in real-time group chat, and create and join interest groups. Pitch members can upload and share as many pictures and videos as they like, through the unlimited Pitch Albums feature.
The service works primarily over WAP, and Pitch say that the user only pays for data charges and so instant communication is significantly cheaper than sending a text through a network operator. Users must elect to receive up to 3 ads per week.
Pitch CEO Lourens de Beer commented: “Web-based social networking is being embraced worldwide as the ultimate next-generation lifestyle tool, with a myriad of different applications and creative opportunities for individuals to express themselves and their opinions, interacting with each other in a unique space. For the first time, Pitch brings all the benefits of personalised social networking to the mobile handset, a medium perfectly-suited to this phenomenon. The mobile phone has taken next step in becoming the ultimate and indispensable social communication tool.”