If you headed over to Germany, but weren’t lucky enough to get tickets for the match, there’s a good chance you saw it on one of the huge Philips Amblilight screens, located in all 12 of the host cities.
According to figures released by the company, 18 million people saw the games on giant Philips screens – believed to be a world sports record and a figure equal to one fifth of the entire German population and over five times the total number of stadium attendees for the entire tournament.
The largest screen was placed at the Brandenburg Gate in Berlin, measuring 77 m2, with full ambient backlight. In total, Philips installed over 34 purpose-built giant screens at 15 locations across Germany, with viewings free of charge. The company also hosted similar events in Brazil where over 20,000 people watched each of Brazil’s games at a specially constructed screen in Sao Paolo’s Vila da Copa square.
No news on what they’re doing with the screens now, but if they fancy dropping one off at the end of my garden in time for the start of the Premiership season, that’s just fine.