Steve Ballmer, straight-talking (shouting? throwing?) CEO of Microsoft has vowed that Microsoft must become 'multi-core' - in other words, try to take over in multiple markets, even those that they're not currently number one in.
He highlighted their strengths in both desktop and server software, then focused on developing more entertainment and online services. "There really is a Sony that lives inside of us," he said. "There's an aspiring Google or Yahoo that lives inside of us."
Ballmer talked about entering markets where someone else got there first, with the proviso of innovating and going for growth. Presumably this is the rationale behind Xbox and the forthcoming Zune products.
He also admitted that the next gen operating system, Vista, has taken far too long to launch, stating that it will never again take Microsoft 5 years to update major products.
Time will tell, Steve.
Via ComputerWorld
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