Unlike website content, Mobizines, which carry around 20 stories per edition, appear in a colourful magazine-like format on your phone and once downloaded, can be read without the need to be connected to your mobile service. Magazines already signed up for the service include Cond√© Nast titles GQ and Glamour, OK!, TimeOut, ITV, Daily Snack, TV Genius and sports news from TeamTalk.
The cost per edition varies by network but on average costs between 3 and 10p. Combined with offline reading, Mobizines have certainly got the potential to be a winner financially, but whether the content and the magazine format will work for the average mobile user remains to be seen.
By Dave Walker | February 6th, 2006