So what's cool with British young people at the moment? Beat heavy urban jungle grooves? Ironic retro rock stylings. Nope it is in fact pug ugly emailing devices. Yep our old fave the BlackBerry actually scooped third spot in a survey to name the coolest technology brands conducted by market research company YouGov, on behalf of Superbrands.
Only the PlayStation and Sony Ericsson beat the BlackBerry in the poll which was voted for by 1,100 18 - 35 years olds. You can read about the rest of the poll here.