Not wishing to be outdone by its rivals - most notably Orange - Vodafone has teamed up with Sky to offer mobile TV to its Vodafone Live 3G customers. Initially 19 different channels will be offered free of charge to customers. However, from February 1st subscribers will be charged £5 a month for each of the packages they subscribe to. Some channels will be broadcast 'as live' while others will be dedicated 'made for mobile' channels, featuring regularly updated blocks of programming. In order to attract customers to the service Sky is giving all Vodafone Live 3G customers exclusive live coverage of the England cricket team's tour to Pakistan, starting with the first test in Multan on 12 November. Sky also claims that it will offer both breaking news and sports headlines to Vodafone's 3G customer base.
Vodafone 3G customers will be able to choose one of the two following packages:
News, Sport & Factual: Sky News; CNN; Bloomberg; Sky Sports News; At The Races; Discovery Factual; National Geographic Channel; History Channel.
Entertainment & Music: Sky One; Sky Movies; MTV (two channels*); Living tv; Discovery Lifestyle; Nickelodeon; Paramount Comedy**; Cartoon Network; Bravo;
* **One MTV channel will be available at launch. The second MTV channel and Paramount Comedy will join the line-up later in the year.