This quirky looking gadget is the Sony DCR-DVD7E camcorder that records footage straight to DVD (oh that's why it's round then). The camcorder supports DVD-R, DVD-RW and DVD+RW for direct recording and DVD-RW and DVD+RW for rewriting. It has a 2.5" LCD display and features a Carl Zeiss Vario-Tessar Lens with a 10x optical zoom.
The circular design is apparently easier to hold than tradtional rectangular cams - though we'll believe that when we have tried it. The DCR-DVD7E is set to retail at around £600 and is available now.
From: Shiny Video Review: LG KF700 mobile phone