Quick story over at The Guardian about how an innovative new service call Melodeo is coming to the UK. Already a hit in Spain Melodeo enables phone users to swap music files with each other sending them either via Bluetooth or as MultiMedia Messages (MMS). Melodeo, which currently has a deal with the Spanish network Telefonica, is expecting to launch a similar service in conjunction with a UK network. Obviously it isn’t saying which network but all things point to O2.
Once users have the software on their phone they can send a track, or part of a track, to their friend. If the person who receives the track likes it and wants to keep it permanently they simply pay the network to buy it. The inevitable bad news is that the service doesn’t use MP3s, rather the files are in the AAC++ format.