We’re not sure what to make of this one. The Sony NW-HD1 “iPod Killer™” has gone on sale in the US… at $399.95.
This works out at about £219 – £1 cheaper than the iPod 20GB. So hardly the Apple-threatening undercut we were expecting. Bearing in mind that somehow, in the journey across the pond, products always manage to gain a pound or two (of the £ variety), it looks like the NW-HD1 could be a lot more over here. Unbeatable currently has it priced at £224, so it could go up to £250 in the high street.
If Sony’s really serious about taking on the iPod, it’s going to have to come up with a more temping prospect than this. But, for the time being at least, it looks like there might not be any killing going on after all – more just a bit of harmless name calling.